Rocawear So In Style Dolls Coming to a Store Near You Soon...

Rocawear So In Style Dolls Coming to a Store Near You Soon...

Black Doll Enthusiast

... or they may already be there. 

Rocawear So in Style Chandra (the new girl in the S.I.S. line) and Rocawear Trichelle were purchased at a Maryland Toys R Us by a fellow doll enthusiast and member of my WLBD discussion group. 

The dolls are a brilliant result of a collaboration between Mattel and Rocawear (co-founded by music mogul Shawn "Jay-Z" Carter).   The dolls' Rocawear fashions are reflective of the hip-hop culture that is appreciated within US borders and internationally.  I imagine that teens who have long forgotten the joys of doll play and some, whose interests never included dolls, will find these hip-hop clad dolls appealing enough to own.

If your plans include adding the Rocawear S.I.S. dolls to your collection, or if you would like to encourage a teen girl to revert to former doll play/appreciation, check your local stores for availability.

Rocawear Grace, Chandra, Trichelle, and Kara are already available for ordering at the Toys R Us website for $12.99 (sight unseen as images are not available at this time). 

L-R:  Rocawear S.I.S. dolls, McBride-Irby, and the original S.I.S. dolls
Photograph from Toys R Us blog

Read Dolls of Color's recent interview of S.I.S. designer, Stacey McBride-Irby, who shares more about the S.I.S. concept and how it became a reality. 


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